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Our Story

Wisdom Project 2030, Inc. is a 501(c)(3) organization that is recognized as a national model for senior leadership and community improvement.  


Wisdom Project began as a Vision 2030 initiative in 2005 with the idea to prepare individuals age 55 and older to use their wisdom, experience, and talents in creative ways through action and advocacy. Vision 2030 is a coordinated group of volunteers leading long-term initiatives, defined by the citizens, to position Gainesville-Hall County as the most enviable community in Georgia by the year 2030. To learn more about Vision 2030 please visit

The Wisdom Project Senior Leadership Program was initially developed and presented in 2012 by the Greater Hall Chamber of Commerce and Brenau University’s Center for Lifetime Study.  In the seven years the program was presented at Brenau University, 172 Hall County residents participated.

Beginning in 2015, an alumni organization, “Wisdom Keepers,” was formed and adopted a set of by-laws for operation.  Starting that same year, the Senior Leadership Program was also planned and assisted by volunteer program graduates.  In 2017, the Wisdom Keeper Board recognized that a flexible organizational framework was needed to support future growth and activities beyond the Leadership Program.  In April 2019, Wisdom Project 2030, Inc. was incorporated as an independent organization and received IRS non-profit status.  

Senior Leadership Program

Our membership path begins with the Senior Leadership Program, a series of eight all-day sessions and interaction with like-minded individuals from throughout the community.  Leadership Program participants experience a dynamic, multi-faceted view of Gainesville and Hall County, explore local issues and opportunities, and engage with community leaders in business, industry, agriculture, education, healthcare, social services, government, arts, and entertainment.

Wisdom Keepers

Graduates of the Senior Leadership Program become Wisdom Keepers and are eligible to join Wisdom Project 2030.  Wisdom Project 2030 encourages and oversees Wisdom Keeper advocacy, community projects, plans and executes the annual Leadership Program, and continues to educate Wisdom Keepers about Hall County and Gainesville and involve them in community development.